The dating world is so hard
these days when you are a professional. Work tends to get in the way and many
of us are over clubs and bars. But what would you say if there were a dating
app strictly for professionals?
Well from me I say yippee
and welcome!
LinkedIn has taken a note
from the simplicity of Tinder and created a new dating app that targets
professionals called LinkedUp.
Instead of using your Facebook
profile like Tinder, LinkedUp uses your LinkedIn profile. This gives you the
opportunity to connect through peoples social network with other professionals.
However, there seems to be
some interesting opinions floating around so far about this app. One written by
Rebecca Greenfield in a recent article said, “It sounds like a terrible way to
find dates—not to mention a potential HR nightmare” and quotes it is a “mash up
of Tinder meets LinkedIn for the dating APP of your nightmares”.
Hmmm, I can’t say she
sounded impressed and I can’t say I agree with Rebecca’s sentiments.
I mean, unless you’ve been
hiding under a rock the last few years, as soon as you apply for a job the
recruiters are scanning social media to learn more about you prior to offering
you an interview. What’s the difference between that and dating?
I know I want to check
someone out first and I can tell you when someone is checking me out I prefer
him or her to see the professional scrubbed version of me on LinkedIn then the
casual Facebook profile.
I am a busy professional and
at 40 years old I decided it was time for a career and life change. Opening an
eCommerce adult store selling ‘Intimate Lifestyle Products’ to women, this new
business was designed to help women my age to have a more fulfilling sexual
relationship (while ironically not having one myself at the time). Go figure!
My last relationship was for
11yrs and after a lengthy hiatus it was time to get the courage to poke my head
up and get back into the dating scene that quite frankly scared the shit out of
me.
After prior testing of other
dating sites such as Zoosk and eHarmony and bombing, I heard about Tinder and
thought I would give it a go. It was not only my new ‘Social Experiment’ to
blog about and test some dating theories; it was a great way to help me get
back on the dating scene after nearly 3yrs! (Wow time flies).
Now, after spending nearly
the last year testing online dating and relationship theories, helping people
with their online profiles and, being a guest speaker at workshops working with
women, couples and singles, I now feel I can comment on this topic comfortably.
I love this concept of a
professionals dating app.
Different dating sites and
apps cater for different people. Some expect you to give no info like Tinder,
and some want a lot of information nearly down to the underwear your wearing
such as eHarmony.
The comprehensive ones like
eHarmony are focused on personality profile matching. I believe they are really only directed at
those who have tried everything else to find a suitable partner (or those who are
extremely shy and introverted) and who’s focus is to get married and settle
down to have a family.
In light of this, I wasn’t
keen on eHarmony as I was not interested in getting married all over again just
getting back on the horse!
I also found that the
algorithms they use try to match you with someone just like you, which in my
opinion is boring. I want someone to add to my life not to have the same
likes/dislikes and agree with everything I say and do. In addition, I also
believe that no matter what anyone says, that first impression of what someone aesthetically
looks like is vital in the world of attraction and most profiles, unless paid
for, have nil images on these sites.
Heads up people, if you
aren’t attracted to the person your with it doesn’t get any better in the years
to come. I had a marriage based on attraction and lust that lasted 11 years
(and I am still attracted to him today). We lasted longer then the average of most
relationships as per the ABS statistics of a median length of 8.8 years in
2010, so I rest my case on the attraction topic.
Zoosk online dating, and
many like it, allows you to supply as much or little as you want about
yourself.
The catch with all these
dating sites is if someone likes you, regardless of how you feel, they can send
you a message or love icon. However, with many of these free sites, to read
these messages or to see a person’s picture, you actually have to pay a
membership fee, which is a little cheeky.
Tinder changed all that.
Completely free with an easy setup using your Facebook account, it not only
brought in an element of trust, as you knew they were more then likely a real
person, but you could connect via shared friends and interests. Until both
parties swiped right and said they both liked each other NO form of contact was
possible.
For a single woman this made
me feel safer. If after contact you felt uncomfortable with the person you
could instantly block contact.
Now LinkedIn has gone and
made their own online dating app for professionals. As a professional myself I
say hallelujah!
The founder, Max Fisher
points out in his interview with The
Guardian, "The user
has sense, in terms of comfort and understanding, of: where is that person
from? What do they do? Where did they go to school? Which are some of the most
important questions in dating rapport between two people in terms of the first
interaction." This makes perfect sense to me.
I researched professional
dating sites when I was doing this ‘Social Experiment’ and talked to people in
my industry to learn more about what was out there. I mean, I was running blind,
as I had been out of the dating scene for a bloody long time. Here is what else
I found.
Match Making companies for
Professionals like Elite Productions charge an annual fee of $5K. They are
great in theory but for my money I didn’t like the fact that based on a
one-on-one interview with one of their consultants they chose the guy for me
and put us in contact. I don’t get to see any profile pictures of the fella I
would go on a date with. Not a fan of blind dates and feeling like I was back
on the non-paid membership of eHarmony, I decided against this avenue.
Then in a meeting of a
mutual friend I was told about another really high-end top shelf professional
dating service who’s fee is $25K. Holy wow! The funny part about this is
finding out that the successful women using these services wanted to be matched
with a successful ‘suit’. This is a white-collar man with a great job and finances
to match.
Those men however, had no
interest in their matching counterparts as they actually wanting a younger hot
handbag to stroke their ego (which professional women don’t tend to be good
at). The struggle this agency had was convincing these professional,
independent women that the ‘Tradies’ were perfect men for them.
Women have forgotten how
things have changed over time and these blue-collar workers are now in a better
financial position then half these white collars. Work fewer hours and dote on
their women. Apparently it takes months of convincing but when these women
finally listen they are delighted with their Kinder Surprise.
So why are people thinking
this new app LinkedUp is a horrible way to find dates?
My take is this is a smart
way to connect.
1. MUTUAL FRIEND CONNECTION
Firstly, most couples that
connect and have successful relationships meet through mutual friends. Yes,
there are many that meet online but the odds are still against them. So why is
this any different when you are meeting through a mutual social network?
Think about it, if your not
looking for a bootie call but for a relationship, people seeing your pictures
and your profile first help them to make better decisions on who to connect with.
It’s a great idea.
It cuts through the bullshit
and helps you to better determine if you are sexually attracted to them,
whether you have anything in common and that they are a ‘real’ person not a
scam.
The scams are the hot topic
of the week thanks to the Chrissie and Jane report ‘Private Investigator Files’
on radio’s 101.1 FM. Apparently scam dating is a silent epidemic and again, as
a single woman my safety of knowing how to track someone down if the shit hits
the fan is important to me (and yes, I have come across some dodgy guys during
this experiment).
Secondly, it is a smart
business move and revenue earner by LinkedIn as this app is only available to
those on the ‘Premium’ membership. So they make money indirectly for you using
their app and you benefit by what the ‘Premium’ membership offers you on your
profile. It’s a win/win!
Thirdly, LinkedUp has a much
lower cost to meet other professionals then the $5-25K I mentioned earlier.
So if you’re a professional businesswoman
who doesn’t have the time to go out and meet guys or just isn’t interested in
the bar and club scene anymore, this app is for you.