THIS JUST IN: Men buy far more sex toys in the week before sport events

This just in: men account for four of every five sex toy transactions at LELO in the week before a big sporting event. This is a fact, and we can prove it.

On any typical day here at LELO.com, 50% of transactions are made by men, and 50% by women. If you’re surprised by that figure, don’t be, because that’s a normal buying pattern throughout the whole industry. What might surprise you, though, is how that buying pattern changes in the run up to any big sporting event, like the Super Bowl in the US, or the Champions League final in Europe.

Based on our data, we believe that men and women in relationships have a kind of agreement: the guy spends time with his friends to watch the big game, and in advance he sweetens the deal by buying his partner a vibe which she has chosen, or they’ve chosen together.

So What’s Happening?

We can’t be completely sure, but we ARE sure of this: it’s not a coincidence. The most interesting thing is the way it breaks down regionally. For example, in the days before the Super Bowl, men represent 74% of all Americans buying from LELO. But in the week before this year’s Champion’s league final, which included two Spanish rival teams, more than 80% of Spanish transactions were made by men.

The graph below shows transactions by gender, marked with the dates of big international sporting events, and our projection of how the trend will increase in the run up to the forthcoming World Cup soccer championship.

 Data collected from January 2014 on LELO.com

And What Are The Guys Buying?

So how do we know the guys are buying for their partners, and not for themselves? Well that’s pretty straightforward. Sales of the three products below explode in this pre-sport buying period, and as you can see, they are not male sex toys.

And from now until the World Cup kicks off, it’s 

FREE DELIVERY on the below items

So we’re asking you this: has your partner ever bought you a sex toy before a major sporting event, and what do you think explains it? Answer below…

www.loveandindulgence.com.au

Hot Tips for Cooler Summer Sex

When the mercury rises at the height of the hottest season, it’s fair to say that sometimes summer lovin’ can get put on the back burner. But don’t let the weather send your love life up in flames, check out LELO’s five best ways to keep cool during steamy summer sex.

Set the scene

Arousing fragrances, scented candles, rose petals, mood lighting, all these things are great for getting each other going, but, as dull as it sounds, if you screw up the ambient air temperature you can say au revoir to your sexy soirée.

We’re not saying crank the AC up to arctic levels – unless of course Eskimo kisses are your – but a well-prepared and comfortable environment will chill you both out for some welcome relief.

Fire and ice

The contrast between hot and cold is one of the body’s deepest sensations, so a mouth full of ice cream, frozen yogurt or chilled wine or champagne provides the ideal cold shock to all your partner’s hottest places. Thank us later!

Meet your shower

After having so much fun playing with your food in the bedroom, there’s no better way to get cleaned up than by enjoying an intimate shower together.

Again set the temperature just right, and why not consider adding a waterproof massager into the equation? You’ll both be well on your way to the dirtiest kind of clean in no time.

The lowdown

While getting down may be a well-known euphemism, when it comes to hot weather sex it’s also a great, if somewhat unintentional, piece of advice; warm air rises, so the lower you go, the cooler you’ll be.

If you’re lucky enough to have a basement, go there in spring, chuck out all the useless junk you should have got rid of a long time ago, and set up a sexy summer hideaway. It’s just your little secret, and you don’t even need to leave the house.

Get over it

If all else fails, you know what, just embrace the sweat, use it, slip and slide in, around and all over each other like a pair of slippery things in a slidey place. It’s not gross, it’s not weird, it’s awesome, and what’s more important, you’re both in it together!

www.loveandindulgence.com.au

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